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Waypoint, LLC
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Market Assessment & Strategy

Data to Intelligence
Waypoint provides management consulting services for market assessment and strategy development. Our process provides a thorough understanding of market dynamics, opportunities and challenges derived from research and first-hand, customer validation allowing accurate qualification and quantification of markets and market segments to facilitate effective prioritization and funding decisions.
Solution Components
  • Market Assessment & Modeling
  • Product/Solution Strategy
  • Pricing Strategy
  • Corporate Communications Strategy
  • Enterprise Performance/Capability Assessment
  • M&A Services
Value Delivered
  • Confirmation of market needs (development to solve real problems)
  • Solution strategy aligned to market needs
  • Mitigation of enterprise delivery success barriers
  • Synchronized brand, MARCOM and public relations plans
  • Better utilization of Market Phase investments = Higher ROI
Waypoint Market Assessment and Strategy Process


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