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Waypoint, LLC
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Portfolio & Pipeline Optimization

Opportunities to Targets
The Waypoint Portfolio & Pipeline Optimization services assist clients in developing effective customer portfolio and opportunity specific strategies focusing their resources to drive top-line revenue growth. Our approach manages customer selection and prioritization as well as their corresponding opportunity pipelines as a collection of investments to be measured, analyzed and tracked for return on investment.
Solution Components
  • Business Capture Assessment
  • Portfolio Management
  • Opportunity Pipeline Leadership
  • Sales Strategy
  • Competitive Intelligence Analysis
  • Bid/No-Bid Decision Support
  • Targeted Opportunity Strategy
Value Delivered
  • Improved use of sales resources
  • Increased conversion rate of opportunities to Capture Phase
  • Consistent use of corporate brand in all client-facing activities & strategies
  • Improved sales capabilities: people, processes, tools and budgets
  • Early elimination of low win-probability pursuits
  • Higher quality of targeted pursuits = Higher ROI

Waypoint Portfolio & Pipeline Optimization Process

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